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Why RAA - RAA Limited

Why RAA

We aim to deliver

We are built with a strong foundation with talented people ready to serve you from FMCG to Pharmaceuticals we are the first to set a footprint throughout the country covering all major towns. We let you focus on your core business and let us do the rest - getting your products in our 3 step formula.

Our Distribution Channel

  • 1.

    Your Brand

  • 2.

    RAA Limited

  • 3.

    Retailers

Our Strengths

Transparency

We believe in Transparency. It is a key way of creating trust between our stakeholders. We lay out the truth about our business, products and services.

Timely Payments

We live up to our promises as we build relationships with our suppliers. We believe in paying our suppliers in a timely manner.

Core Ethics

Our moral and ethical beliefs guides our values, behaviors and decisions of our business and the individuals.

Driven by Values

Our values educate our stakeholders our company's identity – the principles, beliefs or philosophy of values. Our values support the vision, shape the culture and reflect what the company values. Our values are the essence of our company's identity.

Market Understanding

We understand the Kenyan market and create a plan to penetrate your brand. We have depth information that provides an insight to customers thinking, buying patterns, and location. In addition, we monitor current and future market trends.

Support

We choose to build and grow your brands with our passion. We support your brands with distribution and marketing to becoming a well known and established brand in the market.

Distribution Network

Our distribution network is the best in in the country. Our network is widespread across every town in Kenya.

Strong Sales Team

Our well trained and passionate sales team helps distribute our brands across the country.

Long Term Partnerships

We create long term partnerships with our brand owners. As a seed which outgrows to a tree. We see, think and build partnerships which are set to last a life time with RAA Limited.

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